New Logo Announcement: Solaray Energy new brand identity

Disruption… Smart solar power, solar storage, and home automation are redefining the status quo in Australia’s Energy Market, placing power firmly back in the hands of the consumer. Over the last few years, Solaray has been at the forefront of one of the most exciting transitions in the history of the solar industry.

Solaray recognised the solar industry was about to be tipped on its head, making the strategic decision to transition from a solar power installer to a provider of smart energy management technology, incorporating cloud-based monitoring, future-proof solar power systems, back to base system status alerts, home automation, and of course, battery storage. Solaray is now one of the leading independent installers of residential solar storage systems in Australia and was recently recognised as a key market player in the Microinverter and Battery Market from 2015-2023 by Transparency Market Research.

As a part of this transition, the Solaray Energy Team are proud to announce the launch of our new company logo as part of the ongoing evolution of our brand. We have refreshed our logo to reflect who we are today and to celebrate the bright future renewable energy has in Australia.

In the upcoming weeks, we will be updating all our collaterals, marketing literature, online presence, stationery, etc. with the new logo. If you have used the Solaray logo in any of your marketing materials, please assist us in updating them. Please contact our marketing department for the new artwork.


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